The article will throw a light on finding if WordPress CMS as an enterprise is ideal for your business. Being a content management system, WordPress is the premier choice but is it worth for enterprises? Keep on reading to find out more!
Let’s start with the facts first!
- WordPress is the most popular CMS or content management system globally
- The CMS powers 40% of all the websites around the globe
- WordPress dominates the CMS market by 67%
- WordPress also dominates Google search result pages with 2.28 billion results
All these facts state the supremacy of WordPress in the world of CMS and the profit for the companies offering WordPress CMS development services. Even though WordPress has so many advantages the question is what makes WordPress an ideal choice for enterprises?
Today, having an appealing website is the prerequisite for every business irrespective of its size and nature of business.
Earlier, enterprise websites were generally associated with large multinational businesses but today it has everything to do with every size of business.
WordPress has gained popularity as a perfect eCommerce platform that is rich in features and offers an edge to companies considering the platform.
Here are more pointers that explain why WordPress is an ideal platform either to be considered for eCommerce business or as an enterprise solution.
Interface and Usability of the Platform
Right from building a website to managing it and to keeping it in check post-launch, everything remains frictionless when it comes to using WordPress CMS development for the users. When choosing the CMS, it should also be kept in the mind that the chosen CMS is easy to manage.
In addition to all this, the content management system needs to have an intuitive interface that directs the users to accomplish their goals. WordPress stands out in all of these criteria as an ideal CMS.
The ability of customisation
No matter how feature-rich a platform is, there always remains the need for some additional functions that can only be achieved through customisation. The ability of a CMS or content management system to integrate with existing systems or plugins is a critical aspect to know its capability.
Depending upon the requirement and goals to be achieved by the WordPress development company, it is always easier for organisations to introduce and use the platform as per the business requirement.
Scalability of the Platform
The specific requirements of the business keep on changing from time to time. What it requires today may not require tomorrow. As the consumer base will grow so will the requirements of scaling the business in the long run. Therefore, there should be a long-term thinking approach prior to choosing the next CMS.
It is excellent to go with a platform that adheres not only to the current requirement of the enterprise but also shows the calibre to deal with the changes of growing business needs. Choosing the services of a dedicated WordPress development company will effortlessly help with the services.
Enterprises have a number of websites to manage at a corporate level. There are compliances and security to take care of as well. Multi-site management helps to build, view, and edit different websites from a single interface.
This helps to make quality control simpler and much more efficient for content creation needs as well. WordPress has multi-site features but managing the same requires knowledge of content management systems and how to manage the features. Therefore, it would require support from a WordPress development company.
Security of the Platform
WordPress offers the opportunity to keep your website up-to-date, all thanks to the plugins, themes, and available features of the platform. The platform will let you know when it is time to update and keep things running. For WordPress, updates keep on coming from time to time to ensure the platform’s effectiveness.
More to this, you can choose to manage WordPress updates manually or through the help of a WordPress development company. There are a number of WordPress website maintenance service providers who can help with exceptional services either to update the site or to offer maintenance services.
Headless Content Management System
A headless content management system makes it easy for website owners to add information to the database in the form of blog posts or website content. This is one of the most important reasons why enterprise-level content management systems should have a CMS that supports omnichannel digital experience.
For a similar reason, every enterprise-level business needs a headless CMS, that is capable of storing content. This will allow the marketing team to distribute the content on every platform they would like to distribute. The content can be directed to different platforms or devices as well.
A CMS Having Detailed Analytics
Analytics plays an important role in keeping a business updated by providing all the insights from the business. It thus helps to get information about the activity of all the potential customers. In addition to this, analytics will also help to analyse the performance of the website and get crucial information on user engagement and other activities they do over the website.
The success of a business depends on how much you understand your business and how much you are willing to add functionalities that analytics will provide. In addition to this, if you wish to have all the insights on the site traffic and customer behaviour, it is great to have a CMS with a built-in analytics tool. With WordPress, there are various plugins that can be used for getting analytics-like information.
Built-in SEO Tools
To improve business online, enterprise-level CMS must have built-in SEO. Search engine optimisation is considered the most important aspect of getting a website ranked over the search engines. Therefore, when considering a content management system for enterprise-level business, go for an option that supports and offers built-in SEO support.
WordPress being an SEO-friendly platform offers a number of plugins that will offer the SEO benefits to websites. WordPress has a number of impressive plugins that can offer all the SEO benefits that businesses would like to receive.
User-friendly Content Editor
WordPress always tops the list when it is about finding a user-friendly content editor. WordPress is a widely used CMS, which is built and customised keeping the future requirement of content editing in mind. Instead of adding to many features, WordPress makes it easy with simple editor interface for adding new content.
Due to its enhanced editing experience, WordPress is a choice of platform for a number of users. There are a range of innovative features that add to the effectivity of the platform for being a top-notch user-friendly content editor.
How to Choose the Right Enterprise Content Management System?
Selecting the right enterprise CMS is tough when you do not have the required information on the same. There are a number of things to be taken care of when choosing the right content management system for your business. Here are more pointers that will help you decide how to choose the right CMS.
- Understanding Business Needs
Understanding the requirements of your business holds importance. Therefore, figure out if you have an extensive product inventory or a single-service company. Also, find out if you want your business data to steam on iPhone or Android. In order to fulfil all these requirements, it is essential to choose a content management system with built-in tools.
- Ample Researching
Doing your research with all the CMS is the right thing before selecting the one that will suit the best requirements of your business. Take some time to consider all the pros and cons of available content management systems. Take your time out to find out the features and other facilities that the chosen CMS will offer to the business. Look at the security updates and the performance of the CMS prior to deciding on the one that will suit your business.
- Keep it in Mind to Choose a Scalable Platform
The chosen content management system should be scalable enough to meet efficiently the requirements of the business. As your services will grow, the need for a scalable content management system will escalate as well. Therefore, the CMS should be such that it can easily scale as per the growing requirements of the business.
- Assess Deployment Options
Look for a content management system option that will give you complete control over the business data. There is an on-premise option available besides cloud-based options that will ensure accessibility and scalability as well. There is another Hybrid option available, which is a combination of on-premise and cloud-based solutions.
The Bottom Line
WordPress as an enterprise CMS has been providing exceptional benefits to organisations. The WordPress CMS used here will remain helpful to gain the insightful advantage over the current competition prevailing in the market. Moreover, the pointers listed for choosing an appropriate enterprise content management system will help to find the best solution for the business helping to add more to the brand identity.