Covid-19 has changed the whole UI/UX ball game for enterprises. From devising brand new UX strategies to adapting to remote collaboration techniques, enterprises have invented roundabout ways to appeal to customers that same old way, maybe even better. In this blog, we will talk about how enterprises are leveraging accessibility and information architecture to reinvent their UI/UX strategies in collaboration with design engineers.
Accessibility
Accessibility shouldn’t even be a trend anymore, given that it has become the life and bread for UX of numerous digital enterprises. With people shopping online rising exponentially, there is a natural surge in new user personas, as people with varied disabilities and special needs or impairments may come on board as digital consumers. These users demand a different approach to UI/UX design strategies, that caters to needs that come with visual or hearing disability, arthritis, dyslexia, or other old-age complications.
Going bolder with typographies, having a text-to-speech converter, keeping in mind peculiarities of color blind people can help enterprises be relevant to a broader set of consumers.
Information Architecture
Covid-19 changed the roles and needs of the users significantly. In the year 2020, major brands have crafted a dedicated section of features, promotions, and covid related impacts on theirs websites. As business sentiments get better in the year 2021, the trends may persist as users as well as businesses have become quite used to a digital routine, while turning profits.
Enterprises, therefore, still need a semi-permanent section linked to COVID-19 linked initiatives taken by them on their websites. This semi-permanent section should hold a distinct visual appearance so as to remain noticeable to every user. A statistics table that highlights the number of covid cases around a user’s region or attractive discounts and deals labeled with micro-interactions and distinctive backgrounds, maybe even more useful in converting leads and building loyalty.
Conclusion
As users become attuned to a ubiquitously digital world, standardizing the UX/UI trends to align with transformed user personas and business outcomes, is a key to growth. Cutting down on UI/UX budget is only going to dilute their brand image and authenticity. Therefore, an in-house design team or a strategic alliance with a UI/UX design company is critical in the times ahead, for enterprises of all scales.
