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Five Tips to Host a Successful Online Auction

James Patterson

Due to the harsh impact of COVID-19, every business has shifted its path towards the internet, it also includes different online auction events. Online platforms can help in maximizing the benefits for your online business and events but you need to develop some strong strategies to make your online auction successful.

Here are five tips to host a successful online auction:

Find the right technology tool for your budget and needs:

There are so many options available to host your online auction event but you need to be sure about the technology that you are using to host your online auction that are they able to meet your needs, expectations, budget, and is it providing easy ways for your donors to use. Make sure to provide customer friendly intersection so that your bidders will be able to register their account and preview the items more easily.

Use great auction item photos and description:

“The hand is man’s most valuable servant; its dexterity enables it to respond to his slightest bidding,” said Max Heindel, a Danish-American Christian occultist, astrologer, and mystic.

This is the most important thing that you need to add to your online auction site. Well, when a bidder or donor visits your online site they will want to take the glare of items that they are going to bid on and you should include decor, images, and descriptions to convey a specific feel to your bidders. Before buying something you need to take a clear view of the item to make sure that they are right. So, it is important that you add clear photos, descriptions, dimensions, and background of the product, so that you can sell your item faster and more costly.


Before you start your online auction, first you need to have clear practice about how to run the event. It sounds weird but it is the best way to identify any issues that may occur in the future of your event. Try to register your bid, preview your selected items, try to pay for any item. If everything works well then you can launch your online auction event.

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Communicate before, during, and after the auction:

Before you launch your auction event, try to communicate with all your supporters and explain to them about your auction event. Also, try to use different social media platforms to promote your online auction event all across the world. You can also use the method of email, message, or phone call.

Follow up with your new supporters:

Once you have hosted an exciting event that includes your new and old supporters. Just make sure to continue your conversation with your donors and thank them for their support. If the donors are satisfied with your work then invite them to your next activity.

DealDash Business Model is a perfect example of a bidding fee auction business model where people get what they want for lesser prices without the business owner making losses. DealDash, just like any other penny auction website, makes most of its money by selling bids. The bids are sold in packs of 100s and other sizes and the more you bid, the more money the company makes.

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