Flyer Design No matter how big or little your company is, flyer design can be a cost-efficient and effective approach to promote it. In fact, according to a survey conducted by the Direct Marketing Association, 48% of leaflet or flyer receivers directly respond to the campaign by visiting the business or requesting further information.
While flyer distribution is a common marketing approach, not all flyers are effective in today’s hectic economy. The idea is to capture and hold people’s attention long enough for them to read and act on your flyer. How do you plan on achieving this objective?
There are so many agencies in the market like YourDigiLab who provide their services to provide a perfect and classy flyer design. You can avail them of an eye-catchy flyer design.
Here are some tried and true flyer design strategies that experts utilize to create outstanding flyer designs.
- Establish a focal point.
What’s the first thing you’d like others to notice about you? First and foremost, engage the readers with that objective. Use the following to create a one-of-a-kind focal point:
A bold, yet professional look: It’s critical that the photographs you utilize be of high quality. If the pictures are dull and unclear, the readers will find your message to be dull and unclear as well. Always utilize photos that are high-quality, crystal-clear, and colorful to draw attention, set an atmosphere, and reinforce your story. Using an image as the focal point of your flyer can effectively draw people in to examine it more closely.
Colors that pop: Use colors that are both consistent with your brand and have a strong visual impact. If you’re using a large image, look for a hue that’s subtle but vibrant. Maintain consistency in your color choice for your flyer. If you use too many colors, your flyer will become distracting rather than eye-catching.
Appropriate Font Style and Size: Your choice of typography is crucial in establishing the main point of your flyer. If you utilize the proper font style and size, a beautiful image and brilliant colors will look much better. Whatever you choose, make sure the text is readable, clean, and consistent with your brand. Experimenting with fonts too much may not be a good idea. It should be your first importance that folks can read what your flyer says. Use no more than two fonts across your flyer design for a more coherent design.
2. Focus on the benefits
Getting your customer’s attention isn’t enough. You’ll need them to stay for the duration of your message. Reward their attention to keep them interested. Answer the major question on your prospects’ minds: “What’s in it for me?” Find strategies to explain why you’re a better option than your competition. You can outsmart the competition by employing words like “free,” “save,” and “guarantee.”
This will give a professional look to your flyer design.
3. Keep it basic with the material
When it comes to making eye-catching flyers, less is more. Remember that you just have a few seconds to grab your potential client’s attention, and another one or two seconds to hook them with your goods. That’s why you’ll need succinct, to-the-point text that explains your product, its merits, and other key details. Don’t overcrowd your flyer with images and content. Consider the following while creating short but effective content.
A catchy title or headline: Using a few well-chosen phrases makes the headline catchy or provocative. Use words and phrases like “The Secrets to,” “Unlock,” “How to,” “Discover,” “Proven,” and others to get creative.
Make use of action words: Use active verbs to make your product offering even more engaging. Use active voice instead of passive voice.
Make use of bullet points: Instead of extensive paragraphs, present the material, particularly the benefits, in easy-to-read and digestible bullet points.
4. To keep your branding consistent, use your trademark colors.
The colors of a brand are one of the easiest ways to distinguish it. Your brand colors should be incorporated into your flyer design to maintain your branding consistent across all platforms, digital and print.
You can either utilize your brand colors throughout the flyer or use them as accent colors.
5. Make a unique drawing with icons.
Illustrations may add warmth to a flyer design. However, unless you design it yourself using icons, generating artwork in a pinch and on a budget can be difficult.
Consider a scene that exemplifies what your company does. Then, just as with stickers, place icons on your flyer.
6. Speak directly to your intended audience.
Do some research to discover your target audience before creating your flyer design. This can help you tailor your message and tone to the types of customers you wish to attract. You want your flyer to stand out, but you also want it to attract the attention of your target demographic. If you’re attempting to appeal primarily to automotive aficionados, for example, utilizing specific terms and descriptions will assist your flyer to attract those who are looking to buy a car. Also, instead of “we,” “us,” or “I,” write from their perspective and use the words “you” and “your.”
7. High-quality printing
The final print is another important aspect of making attention-getting flyer designs. A high-quality print finish is just as crucial as the rest of your flyer’s content. A glossy finish and high-quality paper on your flyer can assist make a good first impression and reflect the quality of your products or services.
8. Offer exceptional discounts or promotions.
People enjoy bargains and discounts. In fact, according to a recent poll, nearly 90% of consumers are influenced by promotions when it comes to the amount they spend and the things they buy. Customers will be more interested in your flyer if you include a coupon or a promotional offer. Offer consumers discounts or coupon savings that they won’t be able to refuse or find elsewhere.
Consider producing a 3D effect that is not only eye-catching but also appeals to people’s sense of touch if you want to take it to the next level. It’s fantastic that it looks excellent, but it’s much better if you can get folks to want to touch your flyer. To make your flyer design more entertaining and unique, emboss your main point and other crucial design elements.
10. Choose a winning color scheme.
Your color choice has the potential to make or shatter your message. Colors have varied connotations; for example, we associate red with sales. As a result, the colors you choose will be determined by both your event and your brand guidelines.
Stick to two or three complementing colors from your brand for a good sales or event poster. To ensure that your message shines out from the design, use a mix of light and dark colors – think about what color font will stand out the most from your background for the greatest results.
Robert Gutanga is a blogger and analytical research specialist at YourDigiLab. Expert in creating informative researched-based articles and blog posts. He is an avid writer having years of experience in creative writing.