The global digital advertising market is set to reach an estimated $786.2 Billion by the year 2026. This shouldn’t come as much of a surprise, considering the vast variety of advertising channels available for companies. However, it’s quite noteworthy when you grasp the fact that more channels are appearing by the day.
Where do you even start if you want to write a marketing plan? The first step might be to avoid feeling overwhelmed by the broader market. Instead, look inwards before expanding outwards.
Whether it’s digital marketing via social media, or working as a marketing team through more traditional means, there are a few key steps you can take to get started. If this sounds like just what you need, keep reading!
How to Write a Marketing Plan
Writing up an efficient marketing plan has quite a bit to do with analyzing your company’s structure. But, it’s smart to start by getting a detailed overview of your target audience. Specifically, take a very close look at factors that directly impact your output, be it a service or product.
Determine how you reach your customers, how long they use your content, and why they need your services. This usually leads teams to one of two conclusions. You’ll usually want a traditional marketing approach, or to lean heavy into digital marketing. And, yes, while digital marketing has an incredible market size, a traditional strategy can work wonders for niche companies.
So, once you’ve taken a close look at your company’s structure and your target audience, you’re ready to start building a roadmap. Here’s where you’ll outline a schedule with specific dates to follow up on. For example, for your first month you’ll want to develop and build an email marketing campaign.
After launching the email marketing campaign, you can then add on snail mail as a way to stand out. Then, implement it over the course of three months. The end of your roadmap should have a specific budget limit along with an estimated or desired conversion rate goal.
Traditional vs Digital Marketing
Traditional marketing is simple, but effective. Flyers, handouts, posters, snail mail, and billboards can do the trick. However, remember to analyze your business and compare it to other marketing agencies. Don’t take their same approach, or the market will become saturated and you won’t make more conversions.
Digital marketing is a different space entirely. It’s already extremely saturated so, in some cases, following trends is the safe way to go. Regardless, do what you can to insert unique approaches with your marketing team.
While digital marketing won’t always reward creativity, there’s still a chance. Especially when you consider recent volatility. There’s a vacuum in the world of Metaverse marketing, and it’s drawing in a ton of attention. You might want to take a look at what some of the marketing agencies in the Metaverse are doing before jumping into that scene, though.
Writing a Marketing Map to Success
Internal and external analysis are essential. The mix of data from both make for a perfect way to build a fantastic strategy. So, before you write a marketing plan for your target audience, make sure to connect the dots between them and your business. Digital marketing is currently the way to go, but don’t be afraid of trying a more traditional approach.
Hopefully, this article provided you with some helpful information. If it did, make sure to take a peek at some of the other content on the site.