What is SEO?
SEO is an acronym for Search Engine Optimization.
It’s the process of improving the ranking of a website on search engines. By using SEO techniques and making changes to improve rankings.
These changes include: updating content, optimizing page speed and structure as well. As site navigation and internal link structure, adding sitemap files, using SEO keywords, using SEO descriptions in site copy. And building backlinks to the site.
Why is SEO important?
A lot of internet users rely on search engines like Google, Yahoo, and Bing to find information online.
Having a high SEO ranking means more people are likely to visit your website which ultimately leads to more business for you. It also increases the likelihood that people will click through to your site from a search engine result page (SERP) and makes it more likely that they will find the information they are looking for.
Why do you need a content strategy for it?
SEO is a type of marketing strategy used to improve the rank of your website in search engines. SEO always needs content to drive traffic for this purpose you need SEO content writing experts.
SEO is the process of getting traffic from the organic or non-paid search results on the search engines. It can be said as an art of knowing how to get traffic via search engines like Google, Yahoo, etc. SEO always needs an SEO content strategy in order to get a higher ranking because SEO is all about how your website content looks when someone searches for the keywords.
An SEO content strategy is much needed when you have no idea what SEO really means or how it works, SEO experts do the heavy lifting of SEO for you based on the keywords that are selected
d. SEO content strategy is an extensive plan for optimizing your company’s website to achieve its online marketing objectives it must be clear, concise, and well written so search engines can easily crawl it.
An SEO content strategy includes target keywords & phrases, Meta tags, h tag, keyword density, h1 h2 h3 tags, Meta description, etc.
SEO is all about keywords you can use any number of keywords or keyword phrases in your content but make sure they are relevant to the topic which you are writing about, there should be at least one keyword or keyword phrase per 100 words written on your website content. Without an SEO content strategy, you will not be able to achieve a higher ranking.
SEO always need a content strategy, without an SEO content strategy you cannot achieve a good ranking on search engine. If your website is optimized with all the necessary on-page SEO factors then it might be possible that your website ranks in the top 10 but this won’t last long because the competition level is very high in SEO so you need to do SEO content writing regularly.
How to develop a content strategy that works for your website
The following is a guest post by Sabrina Parsons, CEO, and founder of Palo Alto Software.
Sabrina has over 20 years of experience as an entrepreneur and consultant to software companies. She’s passionate about helping entrepreneurs create innovative products and services that help them start and grow sustainable businesses. Visit her blog at www.sabrinaparsons.com.
The goal of your business website is to attract new customers. So it needs great content that does all the things great content does for your company offline. Generate leads, open doors, create connections and establish you as a thought leader in your industry.
For example, does your website show how much you care about the communities you serve? Does it feature stories of individuals in those communities served by your products and services? If so, you’ve probably seen results in increased traffic to your site. Improved brand visibility in search engine rankings, and an increase in leads and sales.
To bring your business website to life, you need a content plan that provides information about all aspects of your company and business. Who you are, what you do, and how you do it—in ways that connect with the needs of your buyers. Here’s how to get started:
1. Map out your buyer personas by determining what your target market wants and expects.
· A plumber wants to know if you’re a licensed and insured business and what types of plumbing problems your company is qualified to fix.
· A preschool teacher needs information about how you’re after-school program will benefit the students in her class. As well as the cost and location of your service.
· A real estate agent wants to know what kind of homes you specialize in selling and how long you’ve been in business.
Write detailed personas for at least three buyer personas. Including demographics such as age, gender, occupation, and where they buy their products and services.
2. Brainstorm topics and content that will engage your target market, such as:
· What kind of problems do the personas identified in Step 1 encounter? How does your product or service resolve those problems?
· What makes your company’s product or service superior to others like it?
· What trends are impacting your customers’ ability to do their jobs, and how does that impact you?
3. Prioritize the topics and content you brainstormed in Step 2 by identifying which ones will give you the best return on investment (ROI).
· Is information about a specific topic or issue more important than information about another topic or issue?
· What type of content is most likely to engage your buyers and get them to take action (purchase, subscribe, contact you for more information)?
For example: If 40% of your web traffic comes from mobile users. Who is looking for local services within the next couple of weeks? Then it makes sense to focus more of your content on local services.
4. Create a schedule for when you’ll post content on your website, including information about how often you’ll post new topics and the types of posts you’ll write.
For example, You might create a weekly blog that features stories about the latest trends in the industry. Plus a monthly series of how-to posts on topics such as making repairs or hiring a new employee.
5. Use your content plan to create an editorial calendar that includes the following:
· A list of all company departments, from marketing and sales to customer service, plus other resources you might tap.
· The type of information each department will provide.
· When and how the content will be delivered (for example, via blog posts or social media). And who is responsible for writing and posting it.
· The person in charge of monitoring social media sites to answer questions and engage with customers.
6. Put your plan into action.
With a writing schedule in place, it’s much easier to ensure that your website is consistently updated with fresh content. That engages your buyers and attracts search engine traffic.