In 2020, customer purchasing behaviors changed on a fundamental level, and marketing had to adapt to it. New techniques had to be developed, and a lot of businesses created entirely new plans on the fly.
But what if you’re just starting out? What marketing ideas can you use to help grow your business now?
Luckily, we’re here to help answer that question. Read on for 6 great marketing ideas.
1. Be Authentic
This is a big one. You might think your audience can be fooled with trends and cute messages, but it’s easy to see when a company is being genuine and when it’s simply putting on a facade.
It’s important to be authentic in anything your brand does, especially when you’re interacting with customers and attempting to create new leads.
2. Interact on Social Media
With that comes interacting with your customer base on social media. This is a great way to not only get to know your target persona on a personal level but also interact with your customers in a way that allows them to feel seen.
This even gives you a chance to ask questions and get opinions whenever you need them.
3. Plan a Campaign
From there, you can start planning a marketing campaign. This tip might seem obvious, but it’s often overlooked.
When you have a plan, you give yourself a solid foundation to start any marketing campaign. You also give yourself a place to reference back to whenever you need it.
4. Start a Podcast
This might seem like a silly tactic, but podcasting for business is actually a great strategy to take on if you do it properly. Big brands like McDonald’s, Sephora, Blue Apron, and even eBay have all taken to their own podcasts.
The big thing to remember with starting a podcast, though, is that it has to be relevant to your brand.
5. Create a Google My Business Listing
Creating a Google My Business listing is going to give your business the opportunity to pop up in your target area, and it’s also going to give people the chance to review and research your business in an easy way.
It also gives your customers a great way to contact you if it’s ever needed.
6. Don’t Be Afraid to Make Changes
Lastly, as you progress through your marketing strategy, it’s important to not fear making changes. In fact, occasional revisions to your current plans are a great strategy to take advantage of.
When you use customer feedback and other advice, you let people know you’re listening to what they have to say.
Use These Marketing Ideas to Grow Your Business
Your marketing ideas don’t have to just include run-of-the-mill social media ad campaigns. While those are effective, there are other ways to get your brand out there, often for free.
Using these marketing tips can help, but don’t be afraid to get creative with your strategies. Unique ideas often grab attention.
For more on the latest in business and marketing, check out the rest of our blog.
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