If you have been generating leads for your business- let me tell you- it’s never enough. You know to keep hunting for new ways, tricks, tools that can get you as many leads as possible. B2B Lead generation is vital for the growth and success of your business. If you already have existing customers you need to start building relationships with your prospect buyers, nurture them and convert them to lead which results in sales for your business. 

Now, you must wonder – you must be doing everything to generate leads for your business. You may have collected a database from the business directory and are ready to take the shot through emails or cold callings. What if we told you, there are other effective ways to do that. Yes, in the era of digitalisation, nothing beats SEO, SEM, Paid Ads etc. The question is how to generate more leads using different strategies irrespective of the company size and type. 

Let’s first understand what lead generation is.

According to the definition by HubSpot, “Lead generation is the process of attracting and converting prospects into people who have indicated an interest in your company’s products and services.” Some instances include events, blogging, coupons, etc.  Leads can be generated with the help of social media platforms and Pay Per Click Ads. You get company info from various channels but outreaching them is a challenge. 

Another form of lead generation is local lead generation.  All types of businesses whether doctor, lawyers, small firms – all need lead generation. Local lead generation is the method of attracting prospects and strangers in your local area for the purpose of sales lead generation. 

Tips for Local Lead Generation:

Local SEO:

The method of increasing a company’s popularity in organic search results on engines like Google is known as search engine optimization (SEO). The aim of SEO is to increase the number of visitors to a website and increase the likelihood of lead conversion. For lead generation, SEO works hard to rank website pages at the top of Search Engine Result Pages (SERPs). To do so, you’ll need to strengthen your website’s internal linking structure, make sure it’s user-friendly, interact with customers on social media, and make sure your contact information is consistent across all platforms.

To make it happen, you must improve your website’s internal linking structure, ensure the web-site is user friendly, engage with customers on social media and ensure your contact information is consistent online. 

Local SEM:

Search Engine Marketing (SEM) is defined by HubSpot as, “Using paid advertising to ensure your business’s products or services are visible in search engine results pages (SERPs).” When a user searches for something specific, the search engine will automatically recommend your products and services. It’s the method of displaying targeted advertisements on search engine results pages like Google. Local businesses should use SEM to generate leads.

Landing pages, forms and offers:

Almost every virtual lead generation campaign relies on landing pages, or web pages dedicated to turning visitors into leads. Lead forms on a landing page ask visitors to fill out their contact details, but they wouldn’t do so for no reason. The process expects a transaction. If your landing page demands for contact information, you must offer something to your prospect in return. It can be an offer, discount, educational blog, play a game and win a freebie etc. Offers that are focused on content are very common. Whitepapers, ebooks, and webinars are all examples of potentially appealing offers. To attract prospects and generate leads, you can use B2B contact databases.

Tools for local lead generation:

• HubSpot Marketing Hub:

This app includes tools that offer real-time SEO recommendations for customising a content plan for your local audience. It also promotes itself on social media sites and through other types of online marketing. Businesses may also use the platform to customise messaging based on location, traffic source, buyer profile, and other variables. It is the most cost-effective way for small businesses to create leads. It gives every local business the tools it needs to figure out who its customers are, how they’re responding to its marketing efforts, and what it can do to turn prospects’ attention into real leads. You’ll also get a verified email list.

• Google Search Console:

For any local SEO campaign, Google Search Console is a valuable tool. The software shows how many people click on your site from Google’s search results pages, as well as where your content appears in Google’s search results. The console’s reports include a true, quantifiable view of the impact of your content marketing efforts, taking into account factors such as clicks, views, and page rank. When your site appears in the search results, it also contains information about the keywords or phrases that people are searching for — a helpful tool for coming up with new content ideas based on the keywords that your customers are actually searching for.

• Google Ads:

It is the most efficient method of generating leads and communicating with your prospects. Any CRM data point can be used as a point of reference for targeted messaging, which is helpful for local businesses trying to find out how and where their potential customers are involved. Smaller businesses can set their own advertisement budgets by looking at deals that are more relevant to their marketing strategy.

Conclusion;

Irrespective of the shape, size and type of the company- all businesses required to generate new leads for success.