It’s safe to say that the U.S. healthcare industry is a crowded marketplace. For the average practice, staying competitive means finding ways to boost patient loyalty—which can be harder than it sounds.
On the hunt for better communication and compassion, the average patient is looking for high-quality, consistent service. How can the healthcare sector keep up?
If you’re looking for better ways to bring visitors back to your practice, here’s what you should know about how to improve the patient experience.
Offer Simple Scheduling
From the first time a new patient tries to set up an appointment, they should find your healthcare practice easy to work with. After all, almost 70% of patients are more likely to choose providers that offer access to booking tools.
Make scheduling simple by offering multiple options, such as calling your office or using an online tool. Don’t forget to also offer appointment confirmations and reminders by email or text, which can help your patients stay on top of their schedule.
Be Present Online
Maintaining an online presence can not only help your healthcare organization’s branding but also your patient experience. Your website is often the first place patients will go to learn more about you, and having helpful resources can build trust.
Offer clear information about your office, your staff, and your work hours. Add photos of your practice, and include testimonials from previous patients. To go the extra mile, make sure that intake paperwork is available on your website, allowing patients to tackle this hurdle in advance.
Consider the Waiting Experience
Patient wait times are inevitable in any practice, but that doesn’t mean that these moments should feel unbearable. Make sure your office has comfortable seating and a welcoming environment. In addition, strive to ensure minimal wait times, and be sure to communicate about any delays up front.
Patient care means providing top-tier service, from a POCUS to help ensure timely patient-care decisions to employee HIPAA training.
However, a stellar patient experience also requires compassion. Make sure that your team members understand how to handle concerns and complaints, apologize for lapses in service, and use a good bedside manner. After all, patients come to you for your medical opinion as well as for your reassurance and your personal investment in their care.
Stay in Touch
The patient experience shouldn’t end when they step out of your doors. Stay in touch via newsletter, blog, or social media. This allows you to communicate industry and practice news, alert patients of new services or healthcare best practices, and send out surveys and address common questions. You may also want to collect patient feedback, allowing you to respond to concerns on an ongoing basis.
Know How to Improve the Patient Experience
If you’re wondering how to improve the patient experience, it’s important to consider your overall approach to serving them. Providing more transparency, better communication, and warm compassion in every interaction can help your team to cultivate a better environment for your patients. Don’t hesitate to reach out to your patients to see what would make their experience with you better!
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