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What does an average fitness aspirant look for in a fitness app ?

hadiya Arshad

In this day and age, with the online fitness industry booming, there are several companies which are claiming their stakes in an ever booming diet, wellness and fitness industry. 

A desirable fitness-wellness app should fit within a flexible framework addressing the following challenges :

  • Psychological Challenges : 

The biggest challenge in getting one’s workouts done lies in the fact that an app cannot govern an authority nor force will and determination into an unmotivated user. Design and animations of the app can help in reducing the anxiety levels, busting stress and have a colour palette suitable for promoting energy and confidence. Functionally the app should target its user’s activity and break down complex workout goals into bite sized achievable exercises spread out as per the user’s convenience and schedule. 

  • Pricing Challenges : 

             A client would only pay for workouts they believe in and are deeply invested in. This           

            might require creation of a paywall for certain sections of the app with the customer 

            expecting a lot for an ultra low asking price. Additional features which involve 

            bespoke fitness and diet regimen can be prescribed by trained content developers 

            such as nutritionists, trainers and therapists.

  • Usage Time Challenges : 

A client would readily spend much more time in a brick and mortar gym than in their house with a phone screen in front of them. Most mobile phone users are bombarded with notifications which makes them prime to frequent app switching and spending less time on an app unless it’s a social media platform. Fitness apps can conduct a socially competitive environment with leaderboards based on performance and goals achieved. Competitive sporting will help the users check the app frequently and focus more on goals.

  •  Accountability and Consistency Challenges :

While the fitness industry uses numerous devices to track one’s fitness levels, there are many fitness apps that also provide diagnostic tools . One of the biggest legal disputes between a user and the service lies in testing the results achieved through the app versus those which are achieved by gym based training. The gap lies in accountability of the gym and personalised assistance in a dedicated training environment. The gym environment provides motivation to spend more time in the gym at the same time, cuts back on its cost by sharing equipment. Home trainers and users may find it much more expensive to purchase training equipment for personal use. The user may use a fitness tracker to monitor their vitals and can be advised to conduct frequent body marker profiling tests. Certain deals and promotional offers can be offered for such tests.

  • Inclusivity Challenges : 

In a multifaceted and diverse fitness consumer industry, it’s hard to find a niche membership unless the app is curated for and by the target audience and associated specialists. Different ethnicities, genders and ages need appropriate workout models and most consumers are not expecting holistic wellness out of a single app. Follow through workout models are most in demand with do at your own pace narrowly following. 

Other than those mentioned above, numerous dietary, meditative and sleep etc. supplements are important aspects which many apps are now beginning to consider including. In the advent of cutthroat competition in the virtual fitness industry, collaborating with a reliable fitness app development company can give you an edge. TechAhead is a top mobile app development company with a profound experience in developing fitness apps. Book a free consultation session with TechAhead and ensure a healthy start to your business.

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