The perceived value of your items and the confidence of your brand are typically assessed by the quality of your visual presentation. That means high-quality, attractive photographs of products may go a long way.
But not every business owner can afford to invest in a professional photographic studio, particularly at the beginning. DIY LA product photographer gives a wonderful option and so long as you know the correct tools and techniques, it is within your grasp to take attractive product photographs.
But we’re not just talking about aesthetics. Showing high-quality photos of your items may sometimes be the difference between conversion and no sale. This is particularly true when you distribute your items on marketplaces such as Amazon, which display your product images alongside those of your rivals.
The quality of your product photography directly affects the perceived worth of your items.
But it might be frightening if you simply start your product pictures up to the same level, because professional photography is frequently costly. There are hundreds of tools for product photography to assist you get the job done.
I understand this more than anybody, as a business owner with lean startup roots. I also realize the money isn’t there occasionally. If you have a low budget, did you consider the DIY method to product photography? It is not as arduous as you may speculate.
There are several ways to take good product pictures, but the one I will teach you is often known as the window light approach. This course was designed by someone who shoots items every day for company owners on a budget. It is meant to be easy while delivering good results for most sorts of products.
Enjoy reading on!
Gear is at the core of photography, it may be thrilling, but for novices it can be extremely perplexing too.
There’s no need to spend much of your cash on high-tech equipment and try not to spend too much on gimmicks that make your product seem no better than a 5-piece card, for example. Probably you can configure this window light for $20 or less if you have a camera already.
For this setup, you will only need a few things.
Camera
There’s no need for a ridiculous camera setup. Whilst capturing photos with a 105 mm f1,4 lens ($740) from a Nikon D810 (~$2,000) is great, in this situation likewise it’s entirely unneeded.
Nevertheless, if you are passionate about this endeavour and have money for a new camera system, I advise reading an article on Quora that gives advice to help you select a decent camera for product photography. If your smartphone is all you have, that’s all right, too. See this handy smartphone product picture guide.
I started with an old model (2008), beat-to-hell Canon G10 point-and-shoot, when I conducted the test photos for this post. I adore point-and-shooting of the Canon G series since they can go full-hand and shoot a really beautiful raw file. I selected this camera since it is certainly no longer at the top, which allows me to show that good results are achievable even with cheap equipment.
So what camera are you looking for? I’d just start with anything that is useful to you and see what the outcomes are. It’s a popular misconception that the camera shoots the photos. The camera is actually just one element of the total. A photograph consists of a number of options including: illumination, exposure, style and post-processing.
About Tripod
Not to get too technical, but you will set up a very narrow aperture for your camera to have the deepest possible depth of the field.
The field depth breadth defines the region of crisp focus and you need the biggest f/stop value to achieve your camera. Relationship between shutter speed and f/stop. Since a greater f/stop number like f/8 allows less light, a slower shutter speed must be used to balance this, to allow more light through.
When the camera has a slow shutter, you can’t hold it by the hand, or the subject will be blurred. If you want to learn more about photography, check out this video I wrote with Harrington College of Design. I know you can’t pick your shot/stop most point-and-shoots. It’s OK and there are ways to do that, which I’ll talk about step by step.
Again, at this stage in your expedition you shouldn’t spend a lot of money on a tripod and there are many of alternatives around $30. I searched Amazon quickly and found something that works for $20.
Background White
There are plenty of alternatives for a white backdrop, and you may want to purchase a white Amazon sweep if you shoot a lot. I like a paper sweep, when sweeping becomes filthy, you can just clip off the dirty section and roll down a fresh part.
A inexpensive way is to go to your local pharmaceutical or art shop and get a poster board. I saw it as little as $7 for 10 poster board sheets. Note that looking for pure white will be harder than off-white or cream.
Shoam board White bounce cards
When you light up with window light, the light will strike a brilliant side with the product and the shadow side. This shadow side is usually too dark, so that we utilize something white to reflect the light into the shadow and lighten it up. Because the Foam board is firm and white, it makes a wonderful bounce card.
Alternatively, the shadows might be darker using black foam board. This is very beneficial when you shoot a white product on a white background. Adding black foam boards on the sides, just beyond the picture, creates a dark border on the white product behind the product. Combine a white bounce card on the front and black bounce cards on the rear to make the lighting more complex.
You may buy the Amazon or local drugstore foam board. Keep in mind that this is only a white card, so you may balance a sheet of paper or use a piece of wood.
