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Local SEO for Real Estate Services

Simon Dayne

What Is Local SEO?

Local SEO is a term that has been coined for digital marketing efforts directed at customers/prospects that are searching with localized keywords, i.e., a person in New York searches for a plumber and your ad shows up OR your client’s website surfaces on the first page of Google results when someone searches for them in New York. 

Importance of Appearing In Google 3 Pack

The reason local SEO is so important for businesses, especially those in the services industry, is because most consumers will only consider businesses that are close to them. In fact, a study by Google showed that 4 out of 5 people who conducted a local search on their smartphones visited a business within five miles of their location.

What this means for businesses is that if you’re not appearing in the Google 3 Pack (the Local Finder that appears at the top of search results), you’re losing out on a lot of potential business.

What Is Google 3 Pack?

The Google 3 Pack is a list of the top three businesses that appear in the Local Finder for a given search. It’s important to note that being in the 3 Pack does not guarantee success – you still have to have a high-quality website and provide great customer service. However, if you’re not in the 3 Pack, you’re definitely at a disadvantage.

Importance of Local SEO for Real Estate Services 

There are many reasons why local SEO is important for real estate services. Probably the most obvious reason is that most people start their home search by looking online. If your business doesn’t appear in the search results when someone nearby is searching for a real estate service, you’re missing out on a lot of potential business.

Another reason is that if you’re unable to rank on the first page of Google local results, your online presence doesn’t exist. You can have an amazing website with all kinds of great content about your real estate services, but it’s only as good as your ability to show up in the search engines. If someone searches for a “real estate agent” and your business doesn’t appear in the top five results, they’re going to choose one of the businesses that do.

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And finally, local SEO is important because it can help you target a specific audience. When you rank high in the local search results, you’re reaching people who are already interested in what you have to offer. 

Top Tips For Real Estate SEO Services

The following are some simple tips for any business trying to improve their local SEO:

1. Include NAP on Your Website 

Include your business name, address and phone number on every page of your website.

2. Page for Google Places

Create a unique Google Places page for each location that you have a real estate office in.

3. Local Listings Optimization

Optimize all of your local listings with the correct business category, a unique description, and a photo of your business’s storefront/interior.

4. Website on GMB 

In addition to your Google Places page, create a website on Google My Business account and add a button to all of your websites.

5. Optimize GMB Profile 

Update business information on an ongoing basis through Google My Business. 

6. Descriptions Optimization 

Write unique descriptions for each of your listings that include keywords related to what you offer AND relevant local terms.

7. Create an Informative Blog

Create a blog and publish regularly with unique content about your services, the kind of clients you serve and details about your business. 8. Ensure that all of your listing information is consistent on review sites like Yelp. 

9. Add Customer Testimonials 

Add testimonials from satisfied customers to your website and social media pages, including links back to their original reviews.

10. Take Help from Experts 

If you have the budget, consider investing in a local SEO campaign that will help you to rank higher in the search results for relevant keywords.

11. Get Involved In Your Community 

Start or participate in local events and organizations that are relevant to your business.

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12. Claim Your Google My Business Page 

Make sure you claim your Google My Business page and verify your listing by following the instructions provided.

13. Use Google AdWords Express 

Google AdWords Express can help you to promote your business to people in your local area who are searching for your services on Google.

14. Use Google AdWords 

Google AdWords can help you to reach people who are looking for real estate services all over the world. However, it’s important to target your ads to the right audience and make sure your website is fully optimized.

15. Use Google Remarketing 

If you’re sharing a website on social media, Google Remarketing allows you to display your ads to people who have visited your website before. This can help increase traffic and conversions.

16. Local SEO for A Better ROI 

Start your local SEO campaign today with these tips to help you see better results.

17. Don’t Ignore Local SEO 

If you want your business to grow and thrive, don’t ignore local SEO. Your website will not rank high in the search engines without it.

18. Don’t Wait Too Long 

It can be very difficult for a new business to rank well in the search engine results, which is why it’s important to start your local SEO campaign early.

19. Always Use the Latest Tactics 

Make sure you’re using the latest tactics and strategies to improve your local SEO. If you’re not sure where to start, consult with an expert.

20. Stay Up To Date 

Keep up to date with the latest changes and updates to the Google My Business page, Google Places for Business and GMB.

22. Pay Attention to Trends 

Keep an eye on changes in local trends to help you keep up with the latest updates to your business.

23. Use a Local Citation Finder 

Use a local citation finder to ensure that all of your business information is consistent across dozens and even hundreds of online listings and directories.

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24. Check Your Reputation Score 

Check your reputation score and work on improving it by getting more positive reviews from your customers.

Wrapping Up

The Importance of Local SEO for Real Estate Services is clear. There are many reasons why it’s important for businesses to focus on their local SEO efforts, but the three most important reasons are:

-People start their search for real estate services by searching online. If your business isn’t showing up in the results, you’re losing potential business.

-If you can’t rank on the first page of Google local results, people won’t even know that your business exists. This means that you don’t have an online presence.

-When you rank high in the local search results, you’re reaching people who are already interested in what you have to offer.

So, if your real estate business wants to be successful online, it’s essential that you build a strong presence across all of the major search engines starting with Google! 


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