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How to Choose the Right Trade Show Booth

Trade Show Booth
Samantha Green

When Do You Need a Booth? Choosing Your Customization Level | Choosing Your Style Your Message and More. Learn Everything. Read more..

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When you’re looking to make an impression at your next trade show, the right trade show booth can do just that. A custom trade show booth design will not only capture attention and interest, but it will keep it long enough to garner the desired results and opportunities you’re after. This article contains information on how to choose the right trade show booth so you can make the most of your next trade show experience.

When Do You Need a Booth

If you’re not sure when it’s appropriate for you to rent a trade show booth, here are a few guidelines. First, if you want as many people as possible to see and interact with your product or service in order to generate new leads, trade shows are a great venue. Second, if you want customers who have expressed interest in what you offer to visit your booth at a trade show (e.g., because they found your company through an ad on social media), that’s also likely worth investing in. Finally, many small companies benefit from renting a trade show booth because it forces them out of their usual routine and lets them think about their business holistically—as if they were an outsider looking in.

Choosing Your Message

It’s crucial to choose your message carefully, as trade show organizers typically allow a limited amount of time for you to convey it. Therefore, make sure that each bit of information is concise and relevant; if possible, include visuals with your talking points so they are easier for visitors to digest. Your booth isn’t just an ad or space—it’s also a place where you can interact with potential customers face-to-face and generate interest in what you offer. Depending on how large your booth is, you might even be able to book appointments during trade shows. And don’t forget about food!

Choosing Your Style

When choosing your trade show booth style, first consider your budget. Generally speaking, portable pop-up display booths are less expensive than custom exhibits. Another cost factor is whether you’ll need a printing company or marketing agency to help with design and fabrication. If you choose a pop-up booth, it will arrive at your show already assembled and ready for display — but if you choose a custom exhibit, you may have to rent specialized equipment and pay assembly fees. Whichever style suits your business best, make sure it’s right for both your brand and intended audience. Pop-ups are more affordable and easy to set up; however, if image is important or you want something tailored to specific visitors or event themes, then custom is worth considering.

Choosing Your Materials

There are a lot of options for materials these days, which can be overwhelming. As a first step, decide if you want an all-inclusive trade show booth or just trade show graphics. The former typically contains everything from display panels and a stand to marketing literature and promotional items; all you have to do is add your products or services. On the other hand, show graphics are nothing more than large banners that help draw attention to your booth. Once you’ve made that choice, it’s time to consider your custom trade show booth’s final destination. Are you looking for something portable? Will it be used in public spaces? Does it need waterproofing? What about theft protection?

Choosing Your Customization Level

When it comes to trade show booths, there are two main levels of customization. The first is customization with several color and design options, but no additional custom details (like a logo). These booths tend to be less expensive and can still look great if you find the right supplier. The second level is full-customization where you can specify every detail of your booth, from colors and materials all way down to a company logo on everything inside and out.


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