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Factors to Consider When Launching Your Online Store

Taj Secombe

When you’re dealing with an eCommerce business, headaches that come with display space and storefront regulations fly out the window. You are able to pour more valuable time and effort into developing Online Store the main creative asset of your marketing engine—your custom packaging.

However, not having a physical storefront doesn’t imply that online stores have zero technical necessities and systems you need to take care of before taking your business live.

There are vital decisions on a store that its owner needs to make that will be pivotal to its success. When you’ve selected and acquired the products you’ll have in your store, you may still need advice on getting your store online. That’s where this article comes in.

An eCommerce store is a website, which needs a domain name, hosting platform, and DNS hosting. This means you need to choose the hosting type and provider that suits your needs.

Domain Name

The domain name of a website is the name that appears on the address bars of web browsers when you visit that website. For example, boomboom.net is a domain name with the extension .net. Your store’s domain name will be part of its identity, which makes it one of the most important decisions you need to make.

So, what makes a good domain name?

A good domain name is easily relatable to what your business is about. For instance, if yours is a baked goods business, raysbakedtreats.com is a good idea. However, it would be best if you tried to keep it as short as possible. A good domain name is memorable, and the longer it is, the harder it is to recall.

There are various extensions that come after your domain name, like the one in the example above, .com. If you can, you should stick to the .com extension. However, there are others, such as .net, .org, and country-specific ones, such as .au, .us, and .uk. People typically trust the .com, and it gives you a planet-wide reach of clients. However, using a country-code extension will help you rank better in the relevant areas you are targeting.

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DNS Hosting

The internet takes domain names and converts them into IP addresses. The Domain Name System (also known as DNS) is the service used to do this.

When the records of a domain name are stored on a DNS, it becomes part of the system. Domain registrars can provide the DNS hosting. However, you can switch to faster DNS services and boost your store’s load speed by a few seconds.

DNS is part of the factors that influence the performance and availability of eCommerce stores. When you click on links and the browsers with no response, that could be a failed DNS. A slow DNS will add a few seconds to a store’s load time.

For the best performance, you can pay specialist DNS hosting providers. You can also opt for an eCommerce hosting provider, which will give you a repetitive AnyCast DNS platform with a standard service agreement.

Web Hosting Provider

Web hosts provide various services, including data processing, storage, and network connection. There are hundreds of providers, some of which are pretty cost-effective. Still, it would be best if you looked at whether the hosting provider offers the customer support and technical resources that your store needs.

The cheapest hosting providers oversell their savers’ space and may not have the best customer support.

Managed hosting is excellent for those who aren’t server administrators. Your store will be available and fast.

Specialized managed hosting is the least risky option. High-quality hosting providers will guarantee support for the application and underlying infrastructure for the store.

You can opt-out of the most expensive hosting if your store is new. However, you can invest in it if you feel the need for top-quality customer support and the other perks it offers.

Type of Web Hosting

Top-quality hosting providers have different hosting options, including shared hosting, Online Store private servers, dedicated servers, and cloud hosting. Shared hosting from reputable providers can be more than satisfactory for small businesses. However, as your store grows, cloud hosting becomes the better option.

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Cloud hosting isn’t like other hosting types in that it can serve small to extensive platform migrations. They enable stores to be deployed almost instantly. Cloud eCommerce hosting platforms employ some redundancy tactics that make them challenging against hardware malfunction.

Bottom Line: Our Recommendation

We recommend cloud hosting, even though you’d still need to be careful as you choose a host. The ‘cloud’ is usually used in the market to imply shared hosting to virtual private servers. An actual cloud platform will use orchestration and virtualization technology to combine multiple physical servers into a network of resources to be allocated dynamically. Ensure that the cloud hosting fits the service description Learn More


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