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Designing the Ultimate Custom Packaging Box

Joseph Adam

If there is one marketing tactic out there that will last a lifetime, it is custom packaging boxes. Besides the internet, custom packaging boxes are the all-time favorite way of promoting your brand for the majority of the marketing gurus out there.

There’s so much customization you can do for a packaging box. But considering that most of us don’t have much expertise in this field. It will be a better option if we discuss the four crucial steps of designing the ultimate custom packaging box in detail.

Presentation of The Box

The first step is to make sure that the box is designed so that it will attract the attention of every passer-by. Practically, that’s all you will need to boost your product sale and growth overnight. 

Many aspects can be regarded as the presentation of the box. The first one is the overall color combination of the box itself. Always go with colors that promote confidence and optimism and give a prominent look to the chest.

The second important thing is the size of the box. You don’t want to have a way larger container for your products compared to the products’ size. This will not only cost you a whole lot of money but will give a not-so-impressive look to the product packaging as well.

And last, make sure that the building material of the box is strong enough to hold the products within it for more extended periods and with excellent fixation. The rigid the package, the more perfect it will be for long-term usage and shipping purposes.

Innovating Ideas

It all starts with innovation. Like we all have been hearing from our childhood days, a bold attempt is half the success. That’s all you will need to design a custom packaging box that will stand out from the crowd of competitors.

You might be thinking about all the innovative ideas you can put in your custom boxes packaging design, right? Well, it’s great that you are already looking for ways to beat the competition, but you need to be super innovative in this domain as well. There aren’t many things you can do to change the overall appearance of the box.

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One way or the other, the box’s appearance will remain relatively similar to most custom cosmetic packaging boxes. But yes, you can get innovative with the opening styles of the trunk up to a great extent. Be creative and give the design your best shot.

You can also re-design and completely change the products holding dynamics of a box to accommodate more products or make sure that the products are arranged so that the consumer will feel the world ‘luxury’ dripping out from the very start. 

Multi Usage

Have you ever thought a custom packaging box can be used for not only packaging products and stuff in it? With the right innovative approach and designing marvel, the package can be turned into a complete accessory for the enclosed product. Many popular concepts support this claim.

In the case of shoe boxes, the box that encloses the show becomes a shoe carrying bag itself. You can use the drawstring or the handle included at the side of the box to carry it around a regular shopping bag. The handle is designed accordingly to the weight of the shoes within.

We all love to eat pizza. Well, even if we all don’t, there’s a majority portion of the population out there who loves to eat pizza. And surprisingly enough, most of us would take a slice of the pizza right from the box instead of putting it on a plate.

Innovations and futuristic ideas like these transform an ordinary-looking box into a complete accessory that can be used for the product enclosed in it. These are the only two well-known examples majority of us know about. If you are creative enough, you can do this for any product out there.

Theme Based Design

The customer should be aware of what your company or business stands for. It’s like the essential step of building a trusted relationship between the customer and the company through their products. And what can be the best way to do so other than using custom packaging boxes.

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The first thing you need to include is the logo of your company. A logo is not just a symbol; and it’s like the face of your company. The look will travel around the globe through the internet and custom packaging boxes wherever the consignment will be shipped.

The next thing is the color scheme. Every business has a specific color scheme of its own. Psychology states that human perception is different for different colors. So, by choosing the suitable theme of colors, you can subconsciously impact customers’ mindset and build a particular reputation regarding your products.

And lastly, you need to have a specific opening style for all your custom packaging boxes. The opening style will create a signature look for your customized packages. Again, we are talking about targeting the subconscious perception of a customer. Tricks like this can significantly impact programming the perception of a brand. 

Final Note

These are the four crucial steps that you need to follow if you want to design the ultimate custom pizza boxes packaging for your products. There’s no shame in admitting that you can’t create something impactful even after going through the article.

Not all of us were born designers, and that’s why it is a better idea to take professional help as well. Designing gurus can practically mold a packaging box just the way your business demands. You may be thinking that it will cost you little extra bucks. But considering the wholesale rate and the long-term impact of such boxes, it is a great deal.

Plus, this trick is specifically fruitful for all the beginner-level businesses out there. You guys will need all the help you can get to get that edge over your competitors. It’s part of doing business.


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