The advertising medium is changing rapidly. Telephone books, radio, television, and print ads are fading away. When people want to search for something or need information, they go to the Internet. Of course we all know that Google is the best search engine they use.
Considering this fact, it has come to be tantamount to local businesses being in the best positions for their local keywords if they want any kind of targeted traffic online.
If you own a plumbing business in Vancouver, Washington, you need to be on the first page of Google for that keyword “Vancouver Washington plumbing” when someone searches for it.
Whatever business you are in, you should get your website to rank on the first page in the three major search engines for the keyword that describes what you do and the city or town you do. If you don’t, you’re leaving a lot of work on the table. And again, people are not looking at the phone book like they used to. It is much easier to connect to the Internet.
Oh, but if it were that easy! Who wouldn’t want their website to be #1 on Google for their keywords? But herein lies the problem. To be able to achieve this, you need on-page and off-page search engine optimization.
As far as your on-page website must be properly coded with proper CSS, your URLs must be properly titled and optimized, you must have at least 150 to 350 keyword-rich content per page. A landing page, your H1 and H2 tags need to be modified for your desired keyword as well as secondary keywords, you need to get images, and your link structures need to be organized in such a way that ‘PR juice’ flows to your homepage but is also passed to your subpages based on on its importance.
It seems a lot. This is just improving your on-page SEO. What you just mentioned requires a lot of work and that’s only on your actual website.
Once you’re done, you’re only halfway done.
Unless your site is exceptionally powerful, or sponsored/sponsored by another powerful website, you will have to do some off-page SEO. This mainly includes getting targeted backlinks.
And everyone wants them!
Getting good backlinks to help your organic rankings was much easier. It still took a lot of work but there were more angles to get it from. It was easier to drop links in forums, you can post comments and give yourself a link back, submit the 100 links in public directories, exchange mega links, etc.
It is no longer that easy. Google eliminated more than half of the SEO tools for linking strategies in use just four years ago. There is now a premium for writing articles, marketing books on social media, networking with other bloggers and website owners, highly targeted link exchange, directory submissions to niche directories, paying a high PR site to “review” your site (officially paying for which links are big no with a big G).
It takes a lot of work to do this. When you want to put a on the front of the phonebook with a bigger ad than everyone else, you just pay more and they put you there. It happens once you sign your annual contract.
When you want to be placed at the top of the search engines, it takes a lot of time and effort. Nobody can really guarantee that you will arrive somewhere at a predetermined time. All you can do is put your site, or your client’s site, in the best position to do so. It usually happens with the right techniques.
Here is my point. If you are a local business, you don’t have time to do everything I just mentioned. You can try to do your search engine optimization to get the top rank for your desired keyword but unless you have time on your hands and experience you will not be able to do it.
It may take more than 20 working hours just for on-page optimization. Off-page optimization can take the same time and sometimes more.
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