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How to start your own sports agency?

Arish Khan

Being a sports agent can be a great way to combine your love of sports with a business opportunity that has the potential to make you a fortune. Those working in this role have the chance to work directly with sports professionals, helping them with their careers and giving them the chance to shine in the world of sports. But how exactly are you supposed to start a sports agency for yourself? Let’s take a look at this process and give you the chance to get started nice and quickly for yourself.

Getting Qualified

While it may not sound like the most complicated role in the world, sports agents have to work extremely hard to provide their services. Not only will you be working to support professionals with their careers, but you will also be helping them to essential manage their own businesses. This means that you need to have the right qualifications to effectively perform this role for the people paying you for it.

Holding a bachelors degree in business or a sports-related subject can be a good place to get started with this. This will enable you to develop knowledge that will be relevant to your role as a sports agent, while also helping to build your confidence. Alongside this, many sports agents also choose to take the sports agencies exam. While not essential when you are starting your own business, this type of qualification will make it much easier for you to get started and make good decisions as you grow as a sports agent.

Attend Games & Start Learning

Market research is always essential when you’re starting a new business, even in a field like sports. Thankfully, though, the work you have to do to research your market should be nice and enjoyable. Attending games is one of the best ways to learn more about the sports market. This will give you the chance to learn about different players and their strengths, while also providing an opportunity to do some networking along the way.

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Building Your Business

This next element of your journey to becoming a sports agent won’t be as exciting as the others. Like any business, you will have a lot of work to do before you can start working with clients and offering your services for money. Your branding and marketing materials will be a big part of this, but you also need to consider the administration that goes into your agency. Ideally, it won’t just be you working for your company, and you will be able to quickly take on new agents to expand your service offerings.


Going back to networking, this element of your sports agency is going to be critical to your success. You need to be able to get yourself out there and into the minds of players, ensuring that they think about you when they are looking for their next agent. Of course, it can be extremely challenging to find players who are well-established when you first start, and this means that you will probably need to scout out those who are just starting their career in sports to get the best results.

Approaching schools and colleges can be a good way to handle this. Many of the world’s most successful athletes started their work in this sort of environment, and this gives you a great opportunity to get your foot in the door with people at the start of their journey. Of course, this can take a lot of work, but it will be crucial to ensure that you are able to get new clients without having to take them from other agents.

Show Your Success

Professional athletes will only choose an agent when they believe that they will have something serious to bring to the table. This means that you have to show that you are able to find success for the people you work with, and this can be a challenge when you first start out. Offering your services at a very low rate can help you to secure your first clients, though you will also need to make sure that other people can see the success you have achieved.

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With all of this in mind, you should be feeling ready to take on the challenge of starting your own sports agency. This type of work can be very challenging, but it can also be quite rewarding. You just need to achieve success with one or two professionals before you will be able to start reeling in larger and larger clients.

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