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How to Optimize a Website for Mobile Ranking

Rebecca Stefaniak

There’s no denying that responsive website design is becoming more and more popular among businesses, major corporations, small companies, startups, etc. The reason for this popularity is the rapid growth of mobile internet usage around the world.

Businesses need to make sure their website is responsive, accessible, and optimized for mobile devices or risk losing customers.

Let’s discuss what responsive design is, why it’s important and how to optimize your website for mobile ranking.

What responsive websites are?

As outlined in W3Schools, responsive web design (RWD) is an approach to responsive design aimed at crafting sites to provide an optimal viewing experience  – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones to desktop computer monitors).

A responsive website is one that’s flexible and constantly adapting to different screen sizes and types.

Why responsive design is important

As we just mentioned, responsive websites are constantly adjusting to various devices and screen resolutions. Although this might not be a crucial issue with smaller resolution screens (like on phones or tablets), it’s very important for larger screens such as those usually found on desktops and laptops. These screens have a larger pixel density, which means that any images on the responsive website should be high quality and not blurry or grainy.

What you need to do to optimize a responsive website for mobile ranking

• Remove all blocking JavaScript from your responsive website – this is because scripts will only load on click, and that’s a bad user experience

• Resize all images for your responsive website to be under 300 KB each – this is because mobile users have slow internet connections, which makes it annoying if they have to wait too long for your page to load up.

Tips to Optimize a Website for Mobile Ranking

In today’s competitive online business world, it is a challenge to get a high ranking for a website on organic listings. The use of mobile devices has increased due to the ease and convenience associated with them. If you have a web presence, your customers will be using mobiles for accessing your website. Website optimization can make your site more responsive, accessible, and mobile-friendly. Optimization provides a better user experience by showing the site content in a way that it is easy to read and interact with from different types of mobile devices.

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Selection of keywords for optimization:

When optimizing a website, search engines use a web crawler or a spider software to access the pages of your site index, and it identifies the keywords that your site is using. When you select a keyword for optimization, it is important to use one that will be relevant to what you are offering, and also should be unique. This ensures better search engine rankings as well as increased traffic. You can find out different types of keywords by performing local keyword research.

Addition of mobile specific tags:

Mobile search has grown explosively since the advent of the iPhone in 2007. To improve SEO for mobiles, webmasters can use special HTML tags meant for small screen sizes used by smartphones and tablets. These tags are generally written between <head> </ head > tag of an HTML document.

Addition of quick response code:

QR codes connect mobile users to your website by simply scanning them with apps like Qrafter or QR Reader. As smartphone popularity continues to increase, the use of mobile optimization is also increasing rapidly.

Addition of social media buttons:

The use of social media sites has increased over the years and every business would want its customers to follow their pages on these websites. You must have a social media profile for your business on popular websites like Facebook, Google+, LinkedIn, and Twitter. By adding social media buttons to your site, you can increase the traffic as well as customer engagement with your brand page.

Addition of locally optimized keywords:

To improve SEO ranking for mobile devices, it is advisable that you use locally targeted keywords. As it can help you to get a high organic search ranking. For instance, if you are running an ice cream shop in Pretoria, South Africa, then instead of targeting the keyword ‘ice cream’ globally, it would be better to target keywords like ‘best ice cream shops in Pretoria’ or ‘ice creams in Pretoria’.

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You can create a sitemap file to check if all the pages of your site have been optimized for mobile devices. This file needs to be submitted to search engines so they can access it easily and index it.

Improved website performance:

The main purpose behind this is to provide a favorable user experience when the site is accessed on mobiles and tablets.

What else do you need to consider when optimizing a responsive website for mobile ranking

There are several other things you need to consider, such as:

• A limited number of fonts – remember that more fonts equal slower load times.

• Making sure your website is using HTTPS protocol. This helps with SEO ranking and increases the security of your website.

• Optimizing your CSS for mobile resolution screens. It means making sure that any resizing of your website is done by the browser

• Mobile-friendly responsive template – Is because if you don’t, you’ll need to make changes for smaller screens on your own. This will take a lot more time and effort.

These are only some of the things you need to think about when optimizing your website for mobile ranking. If you use responsive web design, make sure that your site is also accessible on all devices. And that it’s visible to search engines.

Why responsive design might not be right for you

It’s important to remember, however, that while responsive websites are becoming more common. And therefore popular, they might not be the right option for your business. This is because they require a bit more planning and design than other website types. And there’s also the chance that you’ll need to hire a developer who can code this for you.


To conclude, the primary objective of SEO best practice. Is to make sure your website shows up on search ranking pages. For any keywords related to your business. If you fail to optimize your website for mobile devices, or if you don’t use responsive design. This can be highly detrimental to the online success of your company.

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