Today's Thought: “A medicine cat has no time for doubt. Put your energy into today and stop worrying about the past.” -Erin Hunter, Rising Storm

3 Simple Ways to Grow Your Business Digitally

Grow Your Business digitally
shane radcliffe

Doing well in business and still haven’t gone digital. It’s about time that you seriously gave a thought to it. It does depend on the Business model that you run and the budget you can spend on its digitalization. It is not a hunky-dory trail path that you can simply opt for. Because most of the successful businesses follow a standard model starting from market analysis, sales, marketing, customer support, quality assurance, and maintenance very strongly. If you make SMART decisions and take a realistic approach towards it, you will see that by leaps and bounds the multiplier effect, it will have on your business growth. To grow your business digitally fast in today’s world, take the following into consideration;  

digital business

1. Analyzing the current state of Affairs

Analyzing the current state

 Restudy and Remodel

  • You must study your business model in the current scenario or conditions
  • Analyze it regarding the current market trends and make minor changes
  • Measure what works for you and refine approach

Customer Relationship Management

  • Based on the market trends and current position, study your current customer relationship model, redefine it and make changes
  • Nurture the existing customers and look for new potential customers who can be part of your business profiteering, so you can grow your business digitally

Study the new opportunities

  •  Tap down on new opportunities and analyze where you could make use of it
  • Make a reference list and keep it until you finally adopt or discard them

Networking Buildup

  • Meet up with new prospective partners who can be part of your business network build-up.
  • New partnerships can be ventured and we can gather maximum flow of new business ideas
  •    We can also bring in business capital influx to grow your business digitally because of it

2. Going Digital to Grow Business

Social Media Platforms

Utilize Social Media Platforms

  • Through the Social Media platforms like Facebook, Instagram, Youtube, Twitter and LinkedIn engage with audiences and key stake holders
  • Grow your presence on these mediums by connecting with new prospective customers
  • Put up surveys to get the feedback on market trends or information on your own performance
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Softwares and the Latest Technologies

Aligning your required software with the business model is very necessary. You can do it phase-wise by planning in detail if you want to grow your business digitally.

Opting for the Software and its Functionality

For e.g. If you would initially like to digitalize the Sales model only, study different options. What are you looking for and how are you going to use it? Today most of the applications are available for desktops and mobile as well. Staff that would require updated sets of mobile. Will the Company be providing them or do they have to buy it on their own etc.  Online discount offers are available in numerous if one is willing to opt for them.

Test and Trial

Is it right for your specific business model area: For e.g. if you are purchasing a CRM tool software, it should be able to work in line with your exact requirements and processes.

a. Functionality: It should be able to perform the functions and give results as you desire. For this prepare a complete list. Start by making a list of features that are must-haves and nice-to-haves, and refer to that as you review the options.

b. Scalability: It is adaptable with a maximum number of features for now and when you go for expansion.

c. Flexibility: It has modules or specific functions that are flexible to your working.

d. Convenient integration: Softwares that can easily be integrated with several options or systems for smooth working should be opted for. Get staff training where required.

e.Customer support: Plays a pivotal role in the initial stage when you are getting aware of its working. Keep all important emails and numbers required at the time of help.

3. Corporate Social Responsibility (CSR)

Returning back to what society has given in some perspective is called CSR. There are a number of options that you can go for. By simply being a part of a blood donation campaign or becoming a member of a Tree Planting Society, you can contribute in a really good way.

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Understand and Take Action

To grow your business digitally, you may require lots of hard work initially. But when you revisit what you are doing, you can go digital after studying the pros and cons. The CSR aspect creates importance by elevating the social status and developing the trust as an organization that is essential for your future business growth.


shane radcliffe

Shane Radcliffe is a digital marketing expert who works for GOGETDEALS| The Discounts and Vouchers providing platform. He just loves to share his knowledge with the world in the form of blogs, videos, and various other types of content. In his free time, he is an active gamer and a techwiz who adores researching innovative solutions that emerge in the digital world.

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