You find ample stats and research that proves that online reviews are very essential for businesses. It helps consumers to make their purchase decisions and at the same time, allows businesses to build their credibility. And as we talk about reviews, it is essential to talk about Google reviews.

Google reviews platform is one of the most trusted platforms for consumers. As per Bizrate Insights, 59 percent of the consumers use this platform to read reviews. And hence, businesses are now actively opting to embed Google review widget on websites.

What is a Google review widget?

If you have heard this term for the first time or have no knowledge of the term – Don’t worry; we have your back. 

Google review widget works like a functional block on the website. This functional block allows users to showcase Google reviews without any hassle. Moreover, it does not affect the website’s speed; hence, this marketing maneuver is experiencing a fair share of popularity.

Alongside showcasing providing the smooth and seamless display to the Google reviews, there are various benefits that Google reviews widget provides.

So, if you are still in a dilemma about adopting this strategy, then the following points might convince you to adapt to this strategy. Furthermore, we have also listed some of the best tools currently available in the market, which helps you embed Google review widget on the website with ease.

Pros of Using Google review widget on website – Must Try

There are various advantages of using Google review widget on websites. But we have handpicked some of the major advantages that might help you to make a decision.

1. Builds brand’s credibility

In this competitive environment, consumers are spoilt for choice. They have options and alternatives for each product. And there are alternatives, and there are also cheap quality products available in the market. Being a rational customer, no one wants to fall into the trap of getting scammed with a faulty product.

Hence, it becomes necessary to prove the brand’s reliability to the consumers. And what can be a better option than reviews to prove it, right? Your past consumers can come out as proof to show that your brand and product are genuine. 

So, by showcasing reviews on the website, you can build credibility for your brand. Reviews and opinions from your previous customers can help you build reliability for your brand and eventually help you maintain your brand reputation and reach business goals.

2. Boosts brand reputation 

In this stiff market world, a brand’s reputation plays a major role in its success. And building a reputation can be a tedious task. But if you opt to embed the Google review widget, you can easily build a market reputation.

As mentioned in the previous point, reviews can help to build credibility for the brand, and at the same time, it helps to improve brand reputation. So how? – Here is how – when you showcase reviews on the website, it appears that your brand is transparent. That means your brand is open for all types of comments, your brand acknowledges criticism if there is any, and does not feel too shy to showcase them on the website.

It helps develop an excellent reputation and increases a trust factor amongst the customers. And if there are positive reviews – they themselves work for the brand. Moreover, it also showcases that your brand acknowledges all types of reviews, cares about the consumers and acknowledges their feedback.

3. Builds a review cycle

Being in the market it is essential to win consumers’ trust. And you can win consumer trust by showcasing reviews. So if put in the simple sense, we need more reviews. More reviews help to build brand recognition and assist in establishing the brand’s reliability.

Often businesses find it difficult to gather more reviews, but with the help of Google review widget gathering, more reviews can be made simple. In addition, as consumers read the reviews of previous customers on the website, it encourages them to write reviews and enjoy the website’s limelight.

This builds a review cycle. Which helps you to get more reviews for your brand, and hence have more reviews to showcase.

4. Provides different use cases of a product

Consumers are very creative and thoughtful while using any product. They often discover some secondary uses of the product that can be a big help to them. 

By showcasing them on the website, you can spread the word about your products. And also, express to your potential customers how your product can change their lives.

Moreover, they also work as social proof. Google reviews allow users to post images hence consumers often post pictures of the products. It helps other consumers to understand the product better and make their decision.

5. Holds visitors on the website

Rational customers look for reviews before making a purchase and often look for alternatives. Sometimes, consumers look for reviews of a certain product of a certain brand and end up buying a product from another brand. And this mostly happens when they browse different websites and review platforms.

You can eliminate that risk by opting to embed Google reviews on the website. The engaging and insightful reviews can hold visitors on your website and keep them focused on your product/brand. It eventually helps you in customer acquisition and eventually helps to reach business objectives.

Most Trusted Google Review Widget Tools

So, now you know some of the major benefits of adding Google reviews to your website. And now you must be eager to adopt this strategy, right? 

There are ample tools available in the market that helps you in this process. But for your convenience, we have listed 3 best tools out of the lot. You can find these tools easily over the internet and as they have a user-friendly interface, you can use them like a pro.

1. Tagembed Widget

In recent years, Tagembed has managed to make a name for it. It now stands as one of the most trusted and preferred social media aggregator tools. The tool allows you to curate, customize and display social media feeds from 20+ social media platforms. In addition, it provides a dedicated Google review widget that helps you in displaying Google reviews on your website with ease.

Besides offering you a Google review widget and easing the embedding process, the tool also provides useful features. These features add great value to this tool and make the strategy to embed Google review widget more beneficial.

The tool allows you to customize the widget as per your need. Here you can change the font size, font style, background color, and more to add a charm to the widget and make the website more pleasing to the eye. It also provides various layouts and themes. So you can select the appropriate theme and layout as per your requirement and make your website more alluring.

With the moderation feature, you can even remove the reviews that you think mislead your consumers or have the names of your rival brands.

Custom CTA, custom CSS, analytics, responsive widgets are some of the other major features of the tool.

2. Reviews On My Website

Reviews can help you in getting more customers. And Reviews On My Website tool can help you showcase reviews on your website with ease.

Reviews On My Website is another amazing tool that helps users collect and display Google reviews on the website. With its Google review widget, you can seamlessly display reviews and build credibility for your business.

Like the tool mentioned above, even this tool provides various features that make this strategy worthy. It allows you to make desired changes to the widget by changing its background color and more.

You can even match the color scheme of the widget with your website’s color scheme. This uniformity brings a great charm to the website and makes it more pleasing to the eye.

3. Social Proofed

The Social Proofed is important to collect reviews, it is equally important to showcase them. And it is equally essential to showcase them in an eye-catching manner. Because if your consumers won’t be able to read or view the reviews, then what will be the point of gathering and showcasing reviews.

And this is where the Social Proofed tool comes in handy. It provides a Google review widget with various layouts and templates that you can use to showcase reviews in style.

Also Google widget by the tool is fully customizable and responsive. That means you can make desired changes, and your visitors can view the widget without any hassle. Moreover, the tool provides reviews in real-time. That means as someone uploads the reviews, at the same time your widget will be showcasing them.

Summing It up

The Google review widget can be a game-changer for your business journeys. With the advantages mentioned above and more, you can easily decide whether or not to opt-out of this strategy. And with the tools mentioned above, you can easily embed Google review widget on the website. So what are you waiting for? Try them now, and take your business to the next level.